What we do
Six things, and we have been doing most of them since 2001.
They are not separate departments. The same team that builds your site hosts it, optimises it for search and AI, and picks up the phone when you need something changed. That is the point of using us instead of stitching together four suppliers.
Websites that are fast, clear and easy to run
A good business website does three things: loads quickly,tells people what you do, and makes the next step obvious.Most sites fail at least one of those.
- Design and build, mobile first
- Content structure and copy support
- Migration from your existing site with redirects handled properly
- Speed, accessibility and technical SEO built in from the start
- Training so your team can update it without calling us
- Hosting, monitoring, backups and ongoing support
Online stores built by people who run one
We have been building ecommerce since before it was a word most people used. We also run our own platform, Flower Store In a Box, with 200+ live storefronts and more than $500 million in sales processed on it.
That matters because ecommerce problems are rarely design problems. They are checkout friction, delivery logic, payment options, stock, same-day cut-offs and mobile speed. We have solved those at volume, on our own money.
- Store design and build, or migration from Shopify, WooCommerce or a legacy platform
- Payments including Stripe, PayPal, Afterpay, Apple Pay and Google Pay
- Delivery rules, zones, cut-off times and scheduling
- Product, category and search structure that actually converts
- Integrations with accounting, shipping, email and point of sale
- Ongoing conversion work, not just a launch
Custom software for the bit that has stopped scaling
Nearly every business we work with has one process held together by spreadsheets, manual re-keying and one person's memory. It works right up until it does not.
We work out what the system actually needs to do, then build it.
- Custom web applications and internal tools
- Integrations between systems that were never designed to talk
- API development and third-party API work
- Data migration and cleanup
- Portals for clients, staff or members
- Technical review of an existing system before you spend money on it
We are also happy to tell you not to build. A clear no saves more than a good build.
Found on Google. Recommended by AI.
Search has split in two. People still google things, but they also ask ChatGPT, Claude, Gemini and Copilot, and those answers name one or two businesses instead of listing ten.
We work on both sides.
Traditional SEO
Technical structure, site speed, content, local visibility, Google Business Profile, keyword tracking and reporting you can actually read.
AEO, answer engine optimisation
Making sure AI systems can read your business, understand it and quote it correctly. Structured data, clean and factual content, entity clarity, and monitoring of what the major AI assistants actually say about you.
Practical AI, not demos
The interesting part of AI is not the chatbot on your website. It is the four hours a week someone spends copying information between two systems, or writing the same email for the hundredth time, or reading through documents to find one number.
- Automation of repetitive internal work
- Assistants that know your business, your documents and your data
- AI connected to your own systems rather than a generic tool
- Content and product description generation at volume
- Document and data extraction
We run this ourselves. The marketing module inside Flower Store In a Box runs continuous AI-driven SEO and AEO work across hundreds of stores. What we recommend to you is what we already have in production.
Australian hosting, and a real person to call
Every site we build can be hosted and supported by us. One supplier for the build, the hosting and the fixes, which means nobody gets to blame anybody else.
- Australian hosting on managed infrastructure
- SSL, backups, uptime monitoring and security updates
- Optional VPS and CDN for higher traffic sites
- Ongoing changes, fixes and improvements
- Direct support from the people who built the thing
Four things that do not change
We scope before we quote
You get a clear picture of what is being built, what it costs and what it will not do.
We build in the open
Regular check-ins and working software you can look at, not six months of silence.
We tell you the truth
If a cheaper tool does the job, we will say so. If a project is going the wrong way, you hear it early.
We stay
We host it, support it and keep improving it. Most of our clients have been with us for years.
Not sure which of these you need?
Most people are not. Tell us what the problem looks like from your side and we will work out which end of it to start at.