In our never ending review and adoption of all new useful technologies we have been testing the concept of responsive email design.
So what is Responsive Email Design?
Just like responsive web design where we design a site to “respond” to the different screen sizes of the various mobile devices. Responsive email design is the same where we design emails to respond to the different screen sizes of desktops and mobile phones.
Otherwise your email marketing will look like this:
In a recent example of an EDM for one of ours customers in the desktop version we displayed three products across each row however in the mobile version we displayed each product in a single column.
Why should you adopt Responsive eMail Design?
It means the over 50% of users who view EDMs on their mobile device can quickly scan read and click though to points of interest. Otherwise you end u with an email on a mobile device which is almost impossible to read.
50% of Email are read on a mobile device!
More and more people are reading and deleting their emails on mobile devices. If your marketing message can’t get read quickly on these devices your email will be deleted.
Designing your emails to be read both on a mobile phone and a screen is a significantly important step to increase your marketing effectiveness.