Are you at risk of bad SEO Advice?

Not a day goes by that I don’t get at least one spam email offering me SEO services for my website.

The emails pretty much all say the same thing:

The person has visited your website and there is a technical issue or other problem on your website.  Or they have have done a Google search and your website does not rank for keywords.Screen Shot 2014-10-13 at 11.01.40 am Screen Shot 2014-10-16 at 1.06.04 pm Screen Shot 2014-10-18 at 4.31.00 pm

Ignore these emails they are spam

These are simply mass emails that are sent out to try and get business for these companies.  In many cases a bad SEO campaign can you do you much more harm than good.

  • Poor quality links can have you penalised by Google
  • Often these companies ask for your server login details which leaves your website wide open for hacking
  • There are no guarantees with SEO so if someone guarantees you a result you should move to the next SEO firm.

These days SEO is more than just building some links and padding out your page titles and headings, it’s about quality unique relevant content on every page of you website.  Unless your SEO team put in place a high quality content strategy they are not helping you but hindering.

How Old is your web browser

You probably don’t give much thought to the age of your web browser software. But did you know that the older the version of software the more insecure and the more chances your experience of the web is sub standard?

Did you know that IE 7 is now over 9 years old?

These days when we design websites we design predominantly for the modern web browsers that can handle all the exciting mobile optiomisation and other cook stuff that’s in then new HTML versions.

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Consumers are spoilt for choice when it comes to browser choose, you can use Internet Explorer from Microsoft, Chrome from Google to Safari from Apple.

To upgrade your web browser visit the site below to upgrade to the newest browser of your choice.

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Updating the MyWebLogin.com Dashboard

You may have noticed that we have been a bit quiet in the last few months (or quieter than normal). That’s because we have been really busy delivery new websites to our fantastic new customers and helping our existing customers with site upgrades, new designs and support.

In between delivering websites we are extremely busy building a new website dashboard to both improve the usability of our websites and also to introduce new features for you our clients.

Initially we will be rolling out the new dashboard for our new and improved Help Section

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New Help Centre

The new help centre has been redesigned into a nine high level topic areas:

Each of these Topics have been divided into useful sub topics for your convenience.

We are also updating the help files with new screen shots and updated tutorials to make it easier for you manage and grow your website.

New Dashboard Rollout

The rest of the new dashboard roll-out will happen over a period of a few days with initially the following functions released:

  • Updated Login / Logout
  • Manage Your Account
  • Pay and view your invoices
  • Support Requests
  • Project Information and Resources
  • Manage your own Profile

An email will be sent before we switch over to the new dashboard. We will still make the old dashboard avaialable for a period of time so you can choose between the two to use.

Then over the next 3 – 6 months we will be releasing a brand new version of the website management software.

Master Account Centric

One of the big changes to the dashboard will be the Account Dashboard when you first log into Myweblogin.

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This screen will now contain significant information about your website, and account with us including:

  • A list of your websites or login details to your website and information about the type of account / website you have.
  • Your support requests (if you have more than one website this is limited to one company)
  • Your credit card for your web hosting
  • Your invoices and accounts
  • Project Information

As we roll out the new dashboard if you have any questions or comments please do not hesitate to call our team on 1300 730 560.

Integration with the Stripe.com Payment Gateway

stripe-logoOur ecommerce platform now integrates with the Stripe.com payment gateway.

Stripe is a payment gateway that allows customers to process credit cards directly on the customer website (like eWay) however you do not require a merchant bank account.

The benefits of Stripe Are:

  • Simple setup for businesses
  • No Merchant Account required
  • No upfront or ongoing costs apart from transaction costs
  • Customers never leave your website to process their order

How much does stripe cost?

Transactions are charged at 30 cents per transaction and 2.9% total value.

Fantastic entry level alternative to eWay

Stripe is a fantastic low cost of entry way to professionally accept credit cards on your website as an alternative to eWay and requiring your own merchant bank account.

How do I choose who to use?

If you are struggling to work out who to choose you need to work out the cost of either eWay or Stripe over a year. You will need to work out how many transactions you do over a year, factor in merchant fees, yearly fees etc.

If you did say 1000 transactions a year of $100 each:

Stripe Costs

Stripe Set up Fee: $0

Transaction Fee: 1000 x 0.30 cents = $300

Percentage Fees: 2.9% of $100,000 = $2,900

Yearly Fees: $0

Total Cost: $3200

Or

eWay (entry level)

eWay Setup Fee: $49

Per Transaction: 1000 x 0.30 = $300

Percentage Fees: 2.9% of $100,000= $2900

Total Cost: $3249

However eWay has loads more plans that can vary with the number of transactions so your calculation is going to be different.

I think if you are just entering the eCommerce market place or you can’t get a merchant account then Stripe is ideal for you.

For further information call us on 1300 730 560 or email our team on info@enflexion.com.au and we can discuss integrate a stripe.com account for your website.

Are you aware of the Google Changes for “Doorway” Pages and how they affect your website?

The last few weeks of SEO work for many has been focused on making sure that your site is mobile optimized for the most recent Google Change that was enacted on the 21st of April 2015. You have probably seen the countless articles in all the major newspapers on this change

You can read about it here

If your site is not mobile optimized it’s not too late to do so just contact our team on 1300 730 560 and we can assist.

Significant change to rankings of Doorway or Landing Pages

There is however another significant change that Google has announced in the last few weeks, the change to the way they rank Doorway Pages and their intention to reduce their rankings.

A Doorway or Landing Page is a specific page that targeted search engine traffic for generic or general keywords that takes a user to essentially the same place.

Google includes in their definition of a Doorway Page “cities or location pages”, and it’s this that we are concerned about.

Most florist websites use separate landing pages for each of the major suburbs or areas that they target and many have built up a collection of these pages ton target people customers searching for flowers / florists in these areas.

So far we have seen no evidence or notifications from Google that any of our customers have been penalized.

So are these pages bad or good for SEO and will I get penalized?

Overall I still believe that well designed, unique content rich pages that have relevant content on the page will most likely pass Google’s current algorithm change.

However the important thing to take away is that the pages MUST have high quality, unique and relevant content.

I believe that for florists in particular location based keyword pages are a useful tool in

Here are a five things you can do to mitigate your SEO risk for these pages:

1) Don’t have empty pages

If you have built a whole lot of empty or near empty pages to gain keyword traffic you have a few options.

Initially you should remove the page entirely from your website.

You can then write new content that is high quality, unique and relevant and republish the page.

2) Make sure your product category pages have written content

One of the most overlooked content areas for ecommerce websites are the product category pages.

These pages could incorrectly be viewed as Doorway pages and the easiest way to prevent this is to have quality unique content on these pages.

3) Properly link all pages in your website.

Every page on your website must be accessible for someone visiting your site. This means that if you have landing pages they should be linked from content within the website.

The linkages should be done in as natural a way as possible. This does not mean link bombing a page of your website with every link to the landing pages. The links should be spread over your site in relevant content.

4) Plan and pre prepare content

If you have a blog, or other article based system on your website don’t link it until you have content ready to go to avoid empty pages on your website.

5) Ensure you have quality unique content and avoid duplication of content

You should avoid at all costs duplicating the same content on your website.

If there are multiple places for the same content use canonical links to promote only one page of the site.

When you are writing content for the landing pages or any page the content must be of a high quality and be relevant to the keywords targeted. So if the page is targeting products delivered in an area, the page should be equally about your product and equally about the area.

If you target specific areas consider using location specific reviews or testimonials for your customers. You can also do special offers or anything that makes it relevant for you to be targeting the location.

At the end of the day none of the above is new or different to all the SEO advice that Google has been telling us for years, good SEO is based on high quality well designed websites with good relevant content.

Is your site mobile optimised for the Google Algorithm Update on 21st April 2015?

On April 21st Google will be unveiling another major search algorithm change that will affect many websites. The main purpose of this change is whether sites are properly mobile optimised.

If your site is not mobile optimised Google may rank you lower than other websites that are mobile optimised in the same industry. We have discussed the mobile optimisation of websites in previous blog posts here.

How to check if my site is mobile optimised?

You can check whether your site is mobile optimised here:

https://www.google.com/webmasters/tools/mobile-friendly/

Or you can do a search for your site on a mobile device and check to see whether the search result says “mobile friendly”.

What if my site is not mobile optimised?

If your site is not mobile optimised Google may rank you lower than other websites that are mobile optimised in the same industry.

There is also a significant chance that you will no longer be listed when people search using mobile devices.

Start by using the link above to see if Google considers your site to be mobile optimised. For our customers with older separate mobile interfaces, your sites will be mobile optimised. For customers on our innovator and recent packages your sites will also be mobile optimised.

If you do have errors on your site please contact our team on 1300 730 560 to discuss the options available for you.

For our older customers who are not using mobile optimised sites you have various options available to you.

  1. We can install the mobile interface for your sites at a small cost, or
  2. You can upgrade to a fully mobile optimised responsive design website, or
  3. You also have the option of doing nothing if organic search results are not an important part of your business.

To discuss your site please call our friendly team on 1300 730 560 and we can analyse the site and offer the best approach for your circumstances.

New Rich Text Editor

Screen Shot 2015-02-02 at 9.44.20 amIn our never ending enhancements to your website dashboard we are releasing a new Rich Text Editor.  The new editor is a very easy to use editor that is fast to load and works on all web browsers including the iPad.

The Editor is not that dissimilar to our previous editor except it is now HTML 5 compliant which means that it’s future proof for at least another few years.

Features

All you common features are still available and it integrates with your website and product catalogue seamlessly:

Screen Shot 2015-02-02 at 9.44.32 amFor everyone used to editing any text it should all make simple sense.

Headings

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You can select a heading from the drop down menu under Formats, these will automatically pickup the styles of your website.

Insert & Manage Images

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Start by selecting the Insert Image Option from the Insert Menu.

Screen Shot 2015-02-02 at 9.46.00 amAll of your previously uploaded images are available in this new toolbar. You can still upload images under Add :: Images in the dashboard main menu.

Insert & Manage Links & Files

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Similar to inserting an image, select Insert Link in the Insert menu.

Screen Shot 2015-02-02 at 9.45.18 amA list of all your pages of your website are listed fro you to link to, or you can select files you have uploaded at the end of the list.

Screen Shot 2015-02-02 at 9.45.31 amInserting Tables

You can easily insert tables into your page by selecting  the new Table Menu and selecting the cells you want to insert.

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Removed Options

In moving to HTML 5 and adhering to the requirements of the new web browsers, the ability to change fonts and font sizes have been removed as these are not compatible.

If you require specific styles to be integrated with your website text editor these can be custom added for you.

We will be adding the new editor to your website dashboard over the next week.

Google is targeting non mobile optimised websites

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We are starting to see more and more of these warnings from Google about our older client websites that are not mobile optimised.

If you look at the research anywhere from 30 – 70% of traffic to websites is on a mobile device so this warning should be of particular concern to you if your website is not mobile optimised.

What does a mobile Optimised its look like on a Phone?

Have you ever tried searching for a website on your phone and had to pinch, zoom and squeeze to find the information you were looking for?

In essence that’s what a website that’s not mobile optimised looks like.

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You need to zoom in to the page, scroll sideways and generally move around.

The fact of the matter is that most of your customers will probably not bother to find what they are looking for and will go back to one of your competitors websites.

That’s if they even bothered to go to your website in the first place!

Google Tells users if a website is mobile optimised in search results

Google now actively tells users in mobile search results if a website is mobile optimised so the user can make the decision if they visit the site or not.

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Why should I care that Google knows my site is no mobile optimised?

Google has made it very clear that they rank sites on usability and accessibility of the content and one of the big usability criteria is Mobile Optimisation.

You should be very concerned if your website is not mobile optimised because your Search Engine rankings WILL be affected and in the future your visibility on mobile search will most likely be affected as well.

What can I do to become Mobile Optimised?

The obvious answer here is to have your site redesigned to a responsive framework that is mobile optimised.

Why not contact one of our team today on 1300 730 560 or info@enflexion.com.au and discuss having your site redesigned so it’s mobile optimised.

Your future online success is at stake!

4 trust indicators to increase sales conversion

When a customer visits your website they are making an emotional decisions as to whether or not they trust your site and will purchase with you, this is a quick guide to 4 simple things you can add to your site to improve trust.

Online customers especially those who have never been to your site expect to see certain standard thing son you design and information to encourage them to purchase.  They want to be confident that your site is secure, that the product listed is the one they will receive and if there is a problem with the order you will give excellent service to solve the issue.

So how do we visually do all of these things?

1) Site Seals and Security Seals

Security of customers personal data, credit card data etc are paramount in most customers minds.  Customers are being bombarded day after day with phishing emails, fake websites and other scams. Every eCommerce website must have a security seal SSL to encrypt the data and customers are being trained to look for the little padlock on their browser to ensure that the site is secure:

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Many of the SSL providers can also provide you with a seal to say your site is secure as can your Payment Gateway.

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You can use a variety of seals from many different companies such as your SSL provider,  payment gateway, Paypal, eWay etc or you can pay a company to review your site on a regular basis such as Norton or McAffee.

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It’s important however that you do not simply copy a site seal but your site must earn it to display on your website.

2) Privacy

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If you collect a customer’s personal information or ask them to join or signup to your website etc you need to have a visible link to your privacy policy.  The privacy policy must explain exactly:

  • What you will use their details for
  • How you protect their privacy
  • Who you share their information with.

Australia as do many other countries around the world have very strict online privacy policies that explicitly state how and what data you may keep on your customers online.

The bottom line of privacy though is that you must always ask for permission and never act outside your stated policy.

3) Excellent Customer Service

In any business good customer service is paramount and online is no different, it’s also very straight forward to provide good customer service on your website and encourage trust through customer reviews.

A customer is going to want some basic information answered on your website that’s easy to find which includes:

  • Accurate product information
  • Telephone, Email and Web forms for easy communication
  • Delivery Policy and Costs
  • Returns and Refunds
  • Terms and conditions of sales

If you have excellent customer service and provide all this information you can then leverage your past customer’s good experiences with online reviews on places like FEEFO, Facebook, Yelp etc

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An example of our customer reviews on our Facebook page are fantastic.

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Services like FEEFO are excellent for reviews that also add stars to your Google search rankings.

There is also an added upside to good reviews of businesses online, Google actively ranks sites with good reviews higher in organic search results for your SEO.

4) Money Back Guarantees and Returns

Whilst it’s not always practical for every circumstance to offer a money back guarantee it goes an awful long way to improve the trust that someone has purchasing from you.

In reality very few customers do send back products for their money back unless the product is inferior to what was promised or inaccurate and most returns are for size or colour changes.

However offering a money back guarantee and a simple returns policy is a great big help for customers who might be unsure of their exact size or the quality of your product.

There are many services out there that will assist with this, our customers and we too have had great success with services such as Parcel Point who manage the whole returns process for you. http://www.parcelpoint.com.au

Summary

There are many elements of website design that are done to increase trust on a website just as there are many elements of the layout that encourage people to purchase.  These four are only a few simple things that you can achieve on your website.

Do you need help with your Commerce website? Give us a call on 1300 730 560 or email us on info@enflexion.com.au and lets see how we can better design your website experience to increase your sales conversions.

A Brave new world of SEO

Forget everything you have been told about SEO in the past and use these tactics instead to get solid page one SEO rankings.

Google is constantly evolving

Google is constantly changing the way that they rank websites and the Panda and Penguin changes to their search algorithms have seen considerable pain for websites.

In the past websites would try to “trick” Google into better rankings by buying links, creating link farms, keyword stuffing on webpages and all sorts of other frowned upon tactics.

Sites that undertook black hat SEO techniques have been severely penalised and in some cases have had their organic rankings disappear!

Black Hat SEO Techniques:

Bad Linking – or having links from totally unrelated websites, link farms, link directories or plainly buying links.  These are all No Nos in the brave new world of SEO.

Spammy Content – duplicated content on every page, guest blogging from spammy sources, unrelated content to the website, or just plainly badly written content.

Duplicate Content – you know that Google can watch content that’s copied from another website ad they will penalise you for it!

Keyword Stuffing – pages and pages of content with the same keyword over an dover again is not relevant content. Repeating the same keyword in the page title, heading one and every paragraph is NOT a way of highlighting a keyword.

Press Releases – don’t bother sending press releases to the PR Wire and except a SEO jump, press release are now no longer included in a website’s ranking.

SEO Done the right way!

We have to consider what Google actually does and that is “deliverer high quality RELEVANT search results for search terms”.  To do this your website content must be RELEVANT and UNIQUE!

Whether you are a store selling products that other stores sell or a consulting company promoting your professional services your website needs to have the following key SEO ingredients.

Good Web Design

As web developers we will always push for the best possible web design in terms of correct usage of code and a design that is easy for people to use and navigate.

If your web design both visual and code let’s you down then all your marketing efforts are for vain.  Good Web Design also increases sales conversion rates reduces cart abandonment and makes you are more profitable business.

Your website needs to:

  • Be easy to use
  • Load as fast as possible
  • Have no broken links
  • Compatible with most browsers
  • Not hide content in images or behind firewalls

High Quality Content

They say content is king, and in the world of SEO content is certainly the most important thing you can address easily on your website.

  • Every page of your website must have quality, unique and informative content.
  • Don’t reuse the same piece of content on every page – google will determine that as spammy.
  • The content must be relevant to the page title and heading.
  • Content is not only written, it’s also increasingly videos,, infographics, images, e-books, white papers and blogs.

Relevant Link Strategy

Links to other websites and to your own are still of great importance but the link must be relevant and natural to the page it links to and the page it’s linking from.

Social Media

Google places a lot of emphasis on social media and your following on Facebook, Instagram, Google Plus, Pintrest etc.  You should have a healthy presence on all of these platforms and encourage people to interact and this will have an impact on your SEO as well.

Review websites and Local Directories

In the latest update to Google Pigeon in July of 2014, Google has de emphasised the use of Google Places for local related searches and are now taking more notice of local review and director website such as yelp, urban spoon, product review etc.

You should actively encourage your customers to leave reviews about your business and service on these local directories.

It’s a brave new world of SEO techniques and they all recognise and reward high quality websites!