Not everyone is great at promoting their business and we often let simple marketing opportunities pass us by. Here are a few of the top ideas that will help build your business and sales!
Build your mailing list with an in store business card bowl
Have a bowl prominently displayed on your counter with a message of encouragement to drop your business card in to win something. No mater what sort of business you are in, something small is a great incentive for customers to give you their contact details.
Some ideas are:
Give away something once a month or week, just make it regular
Do a cross promotion with another local business for a giveaway IE win a Meal at a local fancy restaurant (and they can do a cross promotion with you too).
Don’t forget to actually follow up!
The cardinal rule here is to actually follow up and enter all those customer details into your mailing list.
You should also segment them by date or month so you can inform just that month’s entrants of the winner.
Don’t forget that you should ask every customer when they purchase:
Are you on our mailing list we have great specials sent out to our valued customers, just enter your email address here.
And please have a pen and some special paper slips ready for people to write their email addresses.
Include a voucher for your customer’s next order
If you are a purely online business, or even if you are not clicks and bricks you want to encourage customers to come back and buy from you again.
The obvious way of doing this is through great customer service, but an added way is to include a voucher for the customer to use the next time they purchase with you.
It could be for a nominal amount like $10 or it could be a percentage off the next order.
Either way the voucher should be physical and should be something that can be pinned to the fridge or note board.
Presentation & Packaging are a marketing opportunity
Back when I was a university student many years ago I worked Saturdays and Sundays in a small gift shop. The owner knew loads about marketing and did an impressive job in training the staff in preparing the item purchased.
Japanese Gift Wrapping
We used a wonderful and very simple Japanese method of wrapping, it didn’t take long but everyone who received the purchase was impressed.
[kad_youtube url=”https://www.youtube.com/watch?v=1qi8ZXUH_wY” maxwidth=600 ]
Mr Porter Packaging
Not every business is going to be able to use the Japanese method of wrapping, but you can take a leaf out of the Mr. Porter, Shoes of Prey or Kent and Lime for making an impression with your packaging.
Mr. Porter is an experience in elegance and luxury and it’s not just aimed at then person opening the package it’s aimed at everyone else in the office as they watch the unwrapping process.
Shoes of Prey Packaging
Kent & Lime Packaging
Kent and Lime a men’s online stylist has a great way of ensuring your items are package well AND can be easily returned if needs be by having a beautiful sturdy custom box that can be reused.
Marketing through Packaging
Power Retail has a great article and case study on using packaging http://www.powerretail.com.au/retailer-perspective/marketing-through-your-packaging/
Include your web address on all marketing material
It may seem really simple but have a look at all of your marketing material including:
- Front of your store display
- Side of your vans?
Is your business name prominently displayed alongside your web address if not it should be!
If you have your own delivery drivers you should make sure that they have a uniform and a branded top with your business name.
People are naturally curious about things and if someone has a wonderfully presented package arrive in an office they are going to pay attention.
Make it easy for people to fulfill their natural curiosity by giving them enough information to find your business online through a casual Google search.
It’s important to take advantage of the secondary customer and the potential for orders in the future.