Updated Site Software and Dashboard, Cloud Version 4

Announcing Cloud Version 4 Website Dashboard
Announcing Cloud Version 4 Website Dashboard

For the last six months we have been extremely busy writing an entirely new version of both our Content Management eCommerce Suite and our website management dashboard Myweblogin.

The new release will be known as Cloud Version 4 and we are moving the dashboard fully into the cloud so we can better deploy new features to our customer’s websites easily and with less fuss.

The new dashboard is fully mobile responsive compliant so you will be able to manage your website, ecommerce store and manage your orders from any desktop, mobile or tablet you choose.

This follows on from our rollout in May 2015 of the new Login, Help and Account functions on Myweblogin and is based on your feedback.

The internal dashboard design has been significantly updated with a clean consistent interface and new expanding navigation.



Internal Navigation

The main navigation is now split into 8 main areas:

My Website – where you can edit, add and delete web pages, images and files

Orders – all your orders, sales reports, run sheets and blocked delivery dates are here

Products – manage your products and product categories with loads of new features!

Telephone Order – we have now included the manual telephone ordering system so you can take orders and accept credit cards directly through your dashboard

Customers – managing your customers here

Marketing – you can send mass emails cerate coupons, create SEO landing pages, share your product data and much more

Settings – you can edit the settings of your website here, such as email addresses for orders, how products display, delivery options, ordering settings and more

Advanced Settings – these are the templates and advanced settings of your website if you need to get more involved.

Additional ecommerce features

In addition to moving the dashboard fully to the cloud we have added a huge amount of new features including:

  • Bulk Moving / updating / changing the status of orders
  • Send emails on in transit and when delivered
  • Email orders to people (and create lists of people you normally send orders to )
  • New Payment options including NAB, ANZ and Stripe
  • More advanced delivery cost calculations
  • In Store Pickup Options
  • Database of Common delivery location such as hospitals or Funeral Homes

And these are juts the start although not all features will be available for every package.

New product options

We have significantly increased the product features as well (not available for all packages) including:

  • Different images for each color option
  • Differ images for each price variation
  • Up to 8 different price points
  • Ability to include a recipe for the product to relay to other people
  • New category integration so the product can be in as many categories as you would like.

New ordering options

We have added in great new features for ordering as well (not all available for every package) including:

  • Different same day delivery cut off for each day of the week
  • Ability to block entire categories of products from being ordered (useful for Mothers day and Valentines Day)
  • Abandoned cart Notifications by email
  • More notifications customers on the status of their order.
  • Auto lookup of addresses against the Google Places database

These are all but a small selection of the new features that are being released with the Cloud Version 4 of our software. As we beta release the software we will provide more screenshots of the new and improved ecommerce and checkout as well over the coming weeks.

We anticipate that new customers will have the newest version by the end of November and we will start to deploy the version to our customers from December 2015. Unfortunately not all customers will be eligible for a free upgrade, those customers with highly customized checkout processes will need to contact enflexion to discuss upgrade options.

 

 

Is your site mobile optimised for the Google Algorithm Update on 21st April 2015?

On April 21st Google will be unveiling another major search algorithm change that will affect many websites. The main purpose of this change is whether sites are properly mobile optimised.

If your site is not mobile optimised Google may rank you lower than other websites that are mobile optimised in the same industry. We have discussed the mobile optimisation of websites in previous blog posts here.

How to check if my site is mobile optimised?

You can check whether your site is mobile optimised here:

https://www.google.com/webmasters/tools/mobile-friendly/

Or you can do a search for your site on a mobile device and check to see whether the search result says “mobile friendly”.

What if my site is not mobile optimised?

If your site is not mobile optimised Google may rank you lower than other websites that are mobile optimised in the same industry.

There is also a significant chance that you will no longer be listed when people search using mobile devices.

Start by using the link above to see if Google considers your site to be mobile optimised. For our customers with older separate mobile interfaces, your sites will be mobile optimised. For customers on our innovator and recent packages your sites will also be mobile optimised.

If you do have errors on your site please contact our team on 1300 730 560 to discuss the options available for you.

For our older customers who are not using mobile optimised sites you have various options available to you.

  1. We can install the mobile interface for your sites at a small cost, or
  2. You can upgrade to a fully mobile optimised responsive design website, or
  3. You also have the option of doing nothing if organic search results are not an important part of your business.

To discuss your site please call our friendly team on 1300 730 560 and we can analyse the site and offer the best approach for your circumstances.

New Rich Text Editor

Screen Shot 2015-02-02 at 9.44.20 amIn our never ending enhancements to your website dashboard we are releasing a new Rich Text Editor.  The new editor is a very easy to use editor that is fast to load and works on all web browsers including the iPad.

The Editor is not that dissimilar to our previous editor except it is now HTML 5 compliant which means that it’s future proof for at least another few years.

Features

All you common features are still available and it integrates with your website and product catalogue seamlessly:

Screen Shot 2015-02-02 at 9.44.32 amFor everyone used to editing any text it should all make simple sense.

Headings

Screen Shot 2015-02-02 at 9.44.48 am

You can select a heading from the drop down menu under Formats, these will automatically pickup the styles of your website.

Insert & Manage Images

Screen Shot 2015-02-02 at 9.45.47 am

Start by selecting the Insert Image Option from the Insert Menu.

Screen Shot 2015-02-02 at 9.46.00 amAll of your previously uploaded images are available in this new toolbar. You can still upload images under Add :: Images in the dashboard main menu.

Insert & Manage Links & Files

Screen Shot 2015-02-02 at 9.45.05 am

Similar to inserting an image, select Insert Link in the Insert menu.

Screen Shot 2015-02-02 at 9.45.18 amA list of all your pages of your website are listed fro you to link to, or you can select files you have uploaded at the end of the list.

Screen Shot 2015-02-02 at 9.45.31 amInserting Tables

You can easily insert tables into your page by selecting  the new Table Menu and selecting the cells you want to insert.

Screen Shot 2015-02-02 at 9.46.18 am

 

Removed Options

In moving to HTML 5 and adhering to the requirements of the new web browsers, the ability to change fonts and font sizes have been removed as these are not compatible.

If you require specific styles to be integrated with your website text editor these can be custom added for you.

We will be adding the new editor to your website dashboard over the next week.

Google is targeting non mobile optimised websites

Screen Shot 2015-01-28 at 9.21.44 am

We are starting to see more and more of these warnings from Google about our older client websites that are not mobile optimised.

If you look at the research anywhere from 30 – 70% of traffic to websites is on a mobile device so this warning should be of particular concern to you if your website is not mobile optimised.

What does a mobile Optimised its look like on a Phone?

Have you ever tried searching for a website on your phone and had to pinch, zoom and squeeze to find the information you were looking for?

In essence that’s what a website that’s not mobile optimised looks like.

IMG_3720

You need to zoom in to the page, scroll sideways and generally move around.

The fact of the matter is that most of your customers will probably not bother to find what they are looking for and will go back to one of your competitors websites.

That’s if they even bothered to go to your website in the first place!

Google Tells users if a website is mobile optimised in search results

Google now actively tells users in mobile search results if a website is mobile optimised so the user can make the decision if they visit the site or not.

IMG_3722

Why should I care that Google knows my site is no mobile optimised?

Google has made it very clear that they rank sites on usability and accessibility of the content and one of the big usability criteria is Mobile Optimisation.

You should be very concerned if your website is not mobile optimised because your Search Engine rankings WILL be affected and in the future your visibility on mobile search will most likely be affected as well.

What can I do to become Mobile Optimised?

The obvious answer here is to have your site redesigned to a responsive framework that is mobile optimised.

Why not contact one of our team today on 1300 730 560 or info@enflexion.com.au and discuss having your site redesigned so it’s mobile optimised.

Your future online success is at stake!

A Brave new world of SEO

Forget everything you have been told about SEO in the past and use these tactics instead to get solid page one SEO rankings.

Google is constantly evolving

Google is constantly changing the way that they rank websites and the Panda and Penguin changes to their search algorithms have seen considerable pain for websites.

In the past websites would try to “trick” Google into better rankings by buying links, creating link farms, keyword stuffing on webpages and all sorts of other frowned upon tactics.

Sites that undertook black hat SEO techniques have been severely penalised and in some cases have had their organic rankings disappear!

Black Hat SEO Techniques:

Bad Linking – or having links from totally unrelated websites, link farms, link directories or plainly buying links.  These are all No Nos in the brave new world of SEO.

Spammy Content – duplicated content on every page, guest blogging from spammy sources, unrelated content to the website, or just plainly badly written content.

Duplicate Content – you know that Google can watch content that’s copied from another website ad they will penalise you for it!

Keyword Stuffing – pages and pages of content with the same keyword over an dover again is not relevant content. Repeating the same keyword in the page title, heading one and every paragraph is NOT a way of highlighting a keyword.

Press Releases – don’t bother sending press releases to the PR Wire and except a SEO jump, press release are now no longer included in a website’s ranking.

SEO Done the right way!

We have to consider what Google actually does and that is “deliverer high quality RELEVANT search results for search terms”.  To do this your website content must be RELEVANT and UNIQUE!

Whether you are a store selling products that other stores sell or a consulting company promoting your professional services your website needs to have the following key SEO ingredients.

Good Web Design

As web developers we will always push for the best possible web design in terms of correct usage of code and a design that is easy for people to use and navigate.

If your web design both visual and code let’s you down then all your marketing efforts are for vain.  Good Web Design also increases sales conversion rates reduces cart abandonment and makes you are more profitable business.

Your website needs to:

  • Be easy to use
  • Load as fast as possible
  • Have no broken links
  • Compatible with most browsers
  • Not hide content in images or behind firewalls

High Quality Content

They say content is king, and in the world of SEO content is certainly the most important thing you can address easily on your website.

  • Every page of your website must have quality, unique and informative content.
  • Don’t reuse the same piece of content on every page – google will determine that as spammy.
  • The content must be relevant to the page title and heading.
  • Content is not only written, it’s also increasingly videos,, infographics, images, e-books, white papers and blogs.

Relevant Link Strategy

Links to other websites and to your own are still of great importance but the link must be relevant and natural to the page it links to and the page it’s linking from.

Social Media

Google places a lot of emphasis on social media and your following on Facebook, Instagram, Google Plus, Pintrest etc.  You should have a healthy presence on all of these platforms and encourage people to interact and this will have an impact on your SEO as well.

Review websites and Local Directories

In the latest update to Google Pigeon in July of 2014, Google has de emphasised the use of Google Places for local related searches and are now taking more notice of local review and director website such as yelp, urban spoon, product review etc.

You should actively encourage your customers to leave reviews about your business and service on these local directories.

It’s a brave new world of SEO techniques and they all recognise and reward high quality websites!