On Sunday morning the 24th of January we will be moving our servers to a new data centre, Equinix a world leading Data centre.
The new data centre is regarded as one of Australia’s best and is located in the light industrial suburb of Mascot in Sydney. For more information about the data centre you can visit their website here:
The data centre is shared by companies such as Spotifty, Amazon, Foursquare, Trivago and many top financial and other institutions.
The new data centre will provide better power and connectivity to the internet so we will even even better up time.
We have answered some of the most common questions about the move below. If however you have any specific question please call our office line on 1300 730 560.
When is the changeover?
The changeover will occur between sometime between 1AM – 6Am Sydney local time on Sunday morning the 24th of January 2016
Will my website be affected?
Yes, your website will be offline during a short window of about 2 hours and work is being done to minimize the down time.
Will my email be affected?
If you have an email account with your hosting then yes your email will also be affected during this time period. Any email sent to the server during this time will likely “queue” in the sending mail server and then progressively be sent when the servers are back operational.
Will enflexion be checking each website?
Yes, once the servers have been moved and are back online we will be checking each website to ensure they are back up online and if you are an ecommerce website that transactions can be made.
What should I do?
On the morning of the 24th you should verify that your website is visible on the web and if there is an issue please call our office on 1300 730 560. Be aware that there could be network instability for several hours after the move as everything goes back to normal.
We maintain backups of our servers and each account from every morning and once a week so if we need to restore your website we can do so to a previous version.
Any other questions please call the enflexion office on 1300 730 560, otherwise I will email a reminder on the Friday before the move and then send another email after the servers have moved and have been tested.
How do you identify whether your domain name renewal email or bill you receive in the mail is real or not? As a business owner you probably receive a lot of email every day. Email accounts were designed to filter out the mail and separate the spam from your important emails.
Sometimes an email can slip through to your inbox and it could possibly be a spam domain renewal. Most business owners know there is a two-yearly domain name renewal but can’t remember where they purchased it or when they purchased it. Also you could receive a letter in the mail prompting you to send in your payment for your domain name renewal.
Emails can easily look like billed invoices for domain name renewal. They can have all of your relevant contact information such as your address, domain name, name, and email address. There could possibly be a link to make a payment with your credit card for the amount of the bill.
In order to help you take protection against a possible scam here are a few tips:
*Read through the email carefully.
*It could possibly be a sales pitch incognito.
*They could be offering to sell or upsell your services without stating it is a renewal for your domain.
How To Distinguish Between The Real Bill And The Fake Bill
*Look at the website address. It could be an address that is not hosting your site. Often the domain name listed on the bill is similar to your domain name but might end in a different url, for example instead of .com it says .net.
*Write your domain name provider down in a file and if you question your bill you can double check if it is your legitimate domain name provider.
*Check these links if you are still not sure which company is hosting your site.
*The email or invoice could be promoting you to receive a discount or to change your hosting company. They also can be using key words like pay now, urgent, or act now.
*Another clue that they are not a legitimate company is that they are asking you to make a payment on a third party website like paypal.
These are all useful precautions to help you distinguish between the real and fake domain name providers. Always be careful and know that there are scammers out there looking to trick you into changing your domain name company, giving them your payment information, adding services that are not needed, and paying for an overpriced domain and never receive a renewal.
If you do get a suspicious domain name renewal notice call the enflexion office on 1300 730 560, don’t just ignore it as it could be the real deal!
According to the National Australia Bank, Australian’s spend on average $500 each a year online, and the total online shopping bill is now in excess of $11 billion dollars a year.
Without a doubt eCommerce is here to stay and it is affecting traditional bricks and mortar businesses.
We are being bombarded with stories of retail doom and gloom, with in store sales almost dead, or business are closing up shop because of the ‘economic conditions’.
Traditional retail might be dead, but eCommerce is Booming!
But these stories are not representing the true nature of Australia retail, they only represent the old guard of bricks and mortar who have not yet embraced online shopping.
e-Tail, eCommerce, mCommerce are booming and businesses are growing across the country. But too many operators are missing out because they are simply not online or their website and eCommerce strategy are woefully inadequate.
Every retailer needs a high quality website selling online
A few years ago I was talking with the editor of a small business magazine and we were discussing small retailers. We both agreed that every retail business should have a good high quality website and the ability for customers to purchase online or the consumers will simply go elsewhere.
Fast forward five years and Online Shopping is exploding. Consumers are spending money in an unprecedented fashion online, but still many retailers are not taking advantage of this revolution.
More than just a store front
These days it’s not enough to just have a website, you need a mobile strategy, a social media strategy and an App strategy or you will be left behind.
That’s where enflexion can help, we have been building successful eCommerce websites for over ten years. And now we have a solution that offers web, ecommerce, mobile, iPhone & Android apps all in a package that’s affordable and gets results!
Why not call us now on 1300 730 560 to see how you can be a part of the 11 Billion dollar revolution!
The very mention if cart abandonment is enough to make some ecommerce merchants shake in their boots.
What is Cart Abandonment
When a shopper adds something to a shopping cart and does not then proceed to purchase on a virtual or online store.
Unlike physical shoppers who have a very low cart abandonment rate a leading ecommerce research company Baynard, estimates that up to 67% of online sales are actually abandoned!
If you can grab even 10% more sales from your customers that’s more money in your back pocket!
Why is this so high?
There are many reasons that shoppers may not complete their order with some of the most popular reasons:
Unexpected Costs (such as shipping, etc)
The customer was just browsing
Was price comparing and found a better price elsewhere
Website too difficult to use
The customer is forced to signup
Lack of security or trust
Apart from the customer just browsing or doing price comparisons you can reduce your cart abandonment by addressing some key on site ideas.
The most common of all causes of cart abandonment is unexpected costs and this is almost always an issue with shipping costs.
Website too difficult to use
If a customer can’t easily use your website or checkout process they won’t spend time trying to learn something new they will just go somewhere else.
The customer is forced to signup
A personal bugbear of mine are website that force you to signup before you can go through the checkout process. It’s unnecessary and only makes another hurdle for customers to go through.
Even worse are websites that don’t give you option as checking out as a guest (not that hiding the checkout until you click join or checkout as a guest is any better).
If you want people to join your site allow them to do so as part of the checkout process. But don’t force them to sign up.
Lack of security or trust
I review and analyse thousands of ecommerce websites and I am an avid online shopper. No matter how much I want a product if I feel nervous or unsure about the trustworthiness of a website I will not give my credit card details. It can be a new brand or company that I have never heard of, a broken image or a website that just doesn’t “feel” professional.
If the customer does not trust your website you are going to abandon the cart.
What can we do to reduce cart abandonment?
There are two ways to deal with cart abandonment:
Before the customer has abandoned the cart
After the customer has abandoned the cart
Display your Shipping Costs Prominently
Make sure your shipping and any additional costs are clearly displayed on your website preferably near the Add to Cart button on the product page.
It’s even better to offer Free Shipping or Free Shipping when you spend over a certain amount but only if you can actually afford to do so.
Transparency is key to reduce unexpected cost abandonment
Show Product Images in Cart Summary
Give the customer a visual summary of what they are ordering. Names might mean something to you but to the customer all they want to see is that the product they want to purchase is the item in their cart.
Show all the costs on the summary page
If there are additional costs such as shipping, expediated shipping etc make sure it is spelt out very clearly on the cart summary page.
If you vary postage based on their location it’s ideal to have a shipping calculator on the product page and the cart summary page.
Offer Free Shipping
Study after study has found that sites that offer Free Shipping have a better sales conversion rate than those that charge for shipping. Sure it’s not always practical but it certainly helps!
Show Security Seals and Emblems
You should be encrypting your ecommerce traffic and you will have an SSL certificate, this and other security seals should be placed prominently on the cart summary page.
Display your real physical address and phone number
Want to increase the trust of customers about your website, make sure your physical address is prominent on the site and the cart summary page. And don’t use a PO Box or mobile phone number it’s unprofessional says you can’t be contacted if there is an issue.
Offer easy and FREE returns and exchanges
This is a big point, if you offer clothing for example and there is a chance customers may have purchased the wrong size, make it easy to return the item to you. And make sure a statement that you offer exchanges and returns is prominently displayed on the site.
There are many companies that can assist you with your returns and make it easy, Parcel Point http://www.parcelpoint.com.au is one that many of our customers use to great advantage.
Offer multiple payment options
You should always offer your customers multiple ways they can pay. Whether it is through credit card directly on your website or through PayPal or Stripe on their respective sites. Options for payment make people far more comfortable.
After Cart Abandonment
If someone still abandons your cart even after they have gone through the process there are a couple of ways that you can still try and get them back.
If you have the email address of the customer you can send an email to them a short time after they have not proceeded and remind them that their order is still available.
It should go out:
24 hours later then
Within 48 hours and then follow up
Within a week
The email should include:
Pictures of the items in the shopping cart
A Call to Action to get the customer to finish the transaction
Guarantee or refund or exchange policy
Customers these days may start an order on a mobile device and then get interrupted. The email serves to remind them and get them back to the website.
You can display targeted advertising to people who have visited your website on other website by remarketing to them:
It works by setting a cookie on the customers browser if they do something on your website IE add an item to a cart or visit the site.
You can then have advertising shown to them for a period of time afterwards. You can even go so far as to have an advertising campaign reminding them they have left something in the shopping cart!
You can have this set for a specific amount of time, say 1 week and if they do purchase on your site you can exclude them from seeing the advert again.
If your website and your follow up marketing are not performing up to scratch addressing the reasons why customers abandon their orders on your website is a great way to increase your sales conversion rate.
We don’t really think of our name as our brand, but we should pay more attention to the use of our name.
With the explosive growth of the Internet and the longevity of content online it’s important in these tough economic times that we protect our most important brand.
If someone wants to ‘look you up’ the first place people turn to is the Internet and search Google Facebook and MySpace.
But have you Googled your name recently?
If the first search result (and the first ten) is not something favorable, how badly does that reflect on you?
In recent research more than 80% of recruiters and potential bosses use the Internet to do background checks on potential job candidates.
The best way to protect your brand is to have you own personal website where you control the content. Then with a bit of Search Engine Optimisation the first search result in Google should be your own website.
In addition you should also use your own email address for all personal related email. Like myself I have a personal website to protect my brand:
I also have a personal email address of drew @ drewwentzel.com that I use for my personal emails so my personal and work lives are kept separate.
Limit public access to your social networking sites
More and more recruitment companies are using searches of Myspace and Facebook as a valid way to find out more details about candidates for roles. Recent research has found that candidates for jobs are being knocked back after recruiters found information on the Social Networking websites.
You should mark your profiles on any of the social networking sites as private and only make them available for your friends.
Other Websites to join
There are a wealth of professional networking websites that you should join and have an active profile. The two most popular are:
Both of these sites offer excellent business networking opportunities and are free to join and create a profile.
Multiple Online Personalities
More and more people have separate online personalities also known as Avatars. These are used for different purposes. It’s also very good to keep your different interests separate from your ‘professional brand’.
If you post of a comment on a blog, website or online forum using your own name, you are at risk of having this post made available through simple web searching.
Whilst you may think nothing of commenting on a photo of yourself at a party on Facebook, if you use your real name then this comment may be indexed by a search engine and available for all to find.
That review you post on a site like Amazon.com can also be searched and if you use your real name can end up in the vast databanks of Google too.
The best way of managing your identities is to have a separate email address and nickname for all of your personal pursuits and keep this separate from your work and ‘professional brand name’.
It’s not uncommon for companies to have specific email policies that request you do not use your company email address when posting to blogs or websites unless it is work related.
Protect Your band and get a personal website and domain name
Protect your most important brand, your won name with a professional website and domain name from enflexion.com.au
When you purchase a personal website with enflexion you will get:
A professionally design website customized to your needs
Your name as a domain name (subject to availability as a .com);- eg:
We will submit the site to the major Search Engines;
Easy to use Content Management Tool so you can mage your site yourself
Blog and blogger account so you can post blogs to your new website
Up to five email addresses like:
Choose your own navigations and web pages
As a special offer you will also get twelve months of web hosting included!
We will customize the site for you with your own photos, color scheme and other changes.
You probably don’t give much thought to the age of your web browser software. But did you know that the older the version of software the more insecure and the more chances your experience of the web is sub standard?
Did you know that IE 7 is now over 9 years old?
These days when we design websites we design predominantly for the modern web browsers that can handle all the exciting mobile optiomisation and other cook stuff that’s in then new HTML versions.
Consumers are spoilt for choice when it comes to browser choose, you can use Internet Explorer from Microsoft, Chrome from Google to Safari from Apple.
To upgrade your web browser visit the site below to upgrade to the newest browser of your choice.
You may have noticed that we have been a bit quiet in the last few months (or quieter than normal). That’s because we have been really busy delivery new websites to our fantastic new customers and helping our existing customers with site upgrades, new designs and support.
In between delivering websites we are extremely busy building a new website dashboard to both improve the usability of our websites and also to introduce new features for you our clients.
Initially we will be rolling out the new dashboard for our new and improved Help Section
New Help Centre
The new help centre has been redesigned into a nine high level topic areas:
October 2006 – Tasmainland a premium developer of land packages in Tasmaina has re-launched their website with the assistance of enflexion and Sliced Bread Content Management. Tasmainland had an existing website that was not meeting the needs of their users and was referred to enflexion by another client.