How To Identify A Spam Domain Name Renewal

How to identify a spam domain name notice
How to identify a spam domain name notice

How do you identify whether your domain name renewal email or bill you receive in the mail is real or not? As a business owner you probably receive a lot of email every day. Email accounts were designed to filter out the mail and separate the spam from your important emails.

Sometimes an email can slip through to your inbox and it could possibly be a spam domain renewal. Most business owners know there is a two-yearly domain name renewal but can’t remember where they purchased it or when they purchased it. Also you could receive a letter in the mail prompting you to send in your payment for your domain name renewal.

Email Scams

Emails can easily look like billed invoices for domain name renewal. They can have all of your relevant contact information such as your address, domain name, name, and email address. There could possibly be a link to make a payment with your credit card for the amount of the bill.

In order to help you take protection against a possible scam here are a few tips:

  1. *Read through the email carefully.
  2. *It could possibly be a sales pitch incognito.
  3. *They could be offering to sell or upsell your services without stating it is a renewal for your  domain.

How To Distinguish Between The Real Bill And The Fake Bill

*Look at  the website address. It could be an address that is not hosting your site. Often the domain name listed on the bill is similar to your domain name but might end in a different url, for example instead of .com it says .net.

*Write your domain name provider down in a file and if you question your bill you can double check if it is your legitimate domain name provider.

*Check these links if you are still not sure which company is hosting your site.

Go to whois.net and for Australia users go to  whois.ausregistry.net.au/whois/whois_local.jsp?. These websites make it simple to enter your domain name. They will show you your hosting provider.

 

*The email or invoice could be promoting you to receive a discount or to change your hosting company. They also can be using key words like pay now, urgent, or act now.

*Another clue that they are not a legitimate company is that they are asking you to make a payment on a third party website like paypal.

These are all useful precautions to help you distinguish between the real and fake domain name providers. Always be careful and know that there are scammers out there looking to trick you into changing your domain name company, giving them your payment information, adding services that are not needed, and paying for an overpriced domain and never receive a renewal.

If you do get a suspicious domain name renewal notice call the enflexion office on 1300 730 560, don’t just ignore it as it could be the real deal!

Responsive Email Marketing Design

In our never ending review and adoption of all new useful technologies we have been testing the concept of responsive email design.

So what is Responsive Email Design?

Just like responsive web design where we design a site to “respond” to the different screen sizes of the various mobile devices. Responsive email design is the same where we design emails to respond to the different screen sizes of desktops and mobile phones.

Otherwise your email marketing will look like this:

Standard non responsive email design
Standard non responsive email design

In a recent example of an EDM for one of ours customers in the desktop version we displayed three products across each row however in the mobile version we displayed each product in a single column.

Desktop version of the responsive email
Desktop version of the responsive email

Why should you adopt Responsive eMail Design?

It means the over 50% of users who view EDMs on their mobile device can quickly scan read and click though to points of interest. Otherwise you end u with an email on a mobile device which is almost impossible to read.

50% of Email are read on a mobile device!

Example of a Responsive Design Email
Example of a Responsive Design Email on a smart phone

More and more people are reading and deleting their emails on mobile devices. If your marketing message can’t get read quickly on these devices your email will be deleted.

Designing your emails to be read both on a mobile phone and a screen is a significantly important step to increase your marketing effectiveness.

Are you missing on on Marketing Opportunities

Not everyone is great at promoting their business and we often let simple marketing opportunities pass us by. Here are a few of the top ideas that will help build your business and sales!

Build your mailing list with an in store business card bowl

fishbowl_w640Marketing to your existing customers will always return good results because they have already emotionally invested in your business by buying something or visiting your store.

Have a bowl prominently displayed on your counter with a message of encouragement to drop your business card in to win something. No mater what sort of business you are in, something small is a great incentive for customers to give you their contact details.

Some ideas are:

Give away something once a month or week, just make it regular

Do a cross promotion with another local business for a giveaway IE win a Meal at a local fancy restaurant (and they can do a cross promotion with you too).

Don’t forget to actually follow up!

The cardinal rule here is to actually follow up and enter all those customer details into your mailing list.

You should also segment them by date or month so you can inform just that month’s entrants of the winner.

Don’t forget that you should ask every customer when they purchase:

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Are you on our mailing list we have great specials sent out to our valued customers, just enter your email address here.

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And please have a pen and some special paper slips ready for people to write their email addresses.

Include a voucher for your customer’s next order

If you are a purely online business, or even if you are not clicks and bricks you want to encourage customers to come back and buy from you again.

VoucherTemplate_50

The obvious way of doing this is through great customer service, but an added way is to include a voucher for the customer to use the next time they purchase with you.

It could be for a nominal amount like $10 or it could be a percentage off the next order.

Either way the voucher should be physical and should be something that can be pinned to the fridge or note board.

Presentation & Packaging are a marketing opportunity

Back when I was a university student many years ago I worked Saturdays and Sundays in a small gift shop. The owner knew loads about marketing and did an impressive job in training the staff in preparing the item purchased.

Japanese Gift Wrapping

We used a wonderful and very simple Japanese method of wrapping, it didn’t take long but everyone who received the purchase was impressed.

[kad_youtube url=”https://www.youtube.com/watch?v=1qi8ZXUH_wY” maxwidth=600 ]

 

Mr Porter Packaging

Not every business is going to be able to use the Japanese method of wrapping, but you can take a leaf out of the Mr. Porter, Shoes of Prey or Kent and Lime for making an impression with your packaging.

Mr-Porter-005

Mr. Porter is an experience in elegance and luxury and it’s not just aimed at then person opening the package it’s aimed at everyone else in the office as they watch the unwrapping process.

Shoes of Prey Packaging

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Kent & Lime Packaging

Kent and Lime a men’s online stylist has a great way of ensuring your items are package well AND can be easily returned if needs be by having a beautiful sturdy custom box that can be reused.

 

The-Versatile-Gent-Kent-and-Lime

Marketing through Packaging

Power Retail has a great article and case study on using packaging http://www.powerretail.com.au/retailer-perspective/marketing-through-your-packaging/

Include your web address on all marketing material

It may seem really simple but have a look at all of your marketing material including:

  • Receipts
  • Invoices
  • Bags
  • Totes
  • Front of your store display
  • Side of your vans?

Is your business name prominently displayed alongside your web address if not it should be!

If you have your own delivery drivers you should make sure that they have a uniform and a branded top with your business name.

People are naturally curious about things and if someone has a wonderfully presented package arrive in an office they are going to pay attention.

Make it easy for people to fulfill their natural curiosity by giving them enough information to find your business online through a casual Google search.

It’s important to take advantage of the secondary customer and the potential for orders in the future.